It is also a spin-off of Genting’s own ultra-luxury boutique brand, and the flagship Crockfords in Malaysia was the only hotel in the entire country to earn a 2021 Forbes 5-Star rating. The creme de la crème is Crockfords Las Vegas, part of LXR, Hilton’s new network of independent luxury properties.

Conrad is a lesser known but fast-growing luxury lifestyle brand, and one of Hilton’s highest tiers, just below Waldorf Astoria. The entry level tier is the Las Vegas Hilton, and a step up is the Conrad Las Vegas.

This one is much, much bigger, with three distinct hotel brands, all in partnership with Hilton.